ROLE
VISUAL IDENTITY
ART DIRECTION
LOGO DESIGN
GRAPHIC DESIGN
WEB DESIGN
PRESENTATION DECK
MARKETING ASSETS
EVENT ASSETS
DATE
2023-2024
CLIENT
Keychange U.S.
Project: Create a visual identity for Keychange U.S. similar to yet uniquely different than parent company Keychange, an international effort to champion gender equity in music.
- After initial calls discussing client needs and getting a feel for the vibe, I explored color palettes and design styles with the Keychange team to find the perfect identity voice
- Versioned out logos to fit a multitude of uses and created a special mark with a gradient that differentiates Keychange U.S. immediately
- Delivered a Visual Identity stylebook PDF that can be referenced by the team for use of logos, colors, fonts and photography treatments
- Mocked up Squarespace website and Mailchimp email templates
- Worked on assets and templates in both Adobe Creative Cloud and Canva (per client’s request)
- Created marketing assets including presentation deck slides, flyers, social templates, banners, certificates, business cards, email signatures
- Delivered files to print event assets such as step-and-repeats, T-shirts, badges, tote bags, pins, hats, notebooks, pop-up banners
